You may think that because your personal branding is you, not a company, there’s no need for a logo. However, a logo is just as crucial for personal brands as it is for big businesses. Your logo is what catches the eye, visually representing your brand identity. It’s what makes the first impression and will instantly influence your audience’s opinion as to whether you are a professional.
1. Professional first impressions
When you have a professional logo attached to your name or personal branding, it makes you look more professional. It’s a customer’s first introduction to you, and your products and services. It says that you have experience in your field, with enough recognition to warrant a logo. Think of it as a little badge of renown.
No real business is without a logo, so customers will expect one before taking you seriously. Having a well-designed logo for your branding establishes you as a legitimate business in the eyes of the customer.
2. It creates a memorable link to your Brand Identity
Successful branding is all about influencing a customer’s emotions. You want them to connect with you and your branding in a way that makes them want to invest in you; purchasing your products or services. People connect a lot more easily with images, colours and logos than they do with a name.
Your logo will also help you to stand out from your competitors. Work with a professional designer to create a logo that is uniquely you, well-polished and looks professional. Having an image that represents who you are, your values, and your business creates a memorable link to your brand identity for your customers.
3. It builds brand loyalty
Your customer base will grow and become more familiar with you, your branding, and your logo. This familiarity will increase trust, which is a crucial part of nurturing brand loyalty.
Think about brands that you have often seen in advertising, stores, and billboards. When you need to purchase a product or use a service, are you more likely to go with a logo you know or one you don’t?
You are most likely to choose the brand or company that you’re most familiar with, even if you haven’t personally bought from them before.
Because you are familiar with their logo, there is a connection. You are more likely to feel like you can trust them over the unknown brand. They have a logo that you’re familiar with, which means that they have a presence in their industry and are therefore trustworthy.
Which is why it’s essential to have a professional logo. Customers may not buy from you the first, second, or even third time they encounter your branding. But each time they see your logo, it creates familiarity. When they do need the type of product or service you provide, they are more likely to buy from you than a competitor. This, partnered with a positive experience with your personal branding, will build customer loyalty.
For customers who already use and love your products or services, having a recognisable logo will help them to identify you, and find you again.
Ready to get started creating a logo for your brand? I’d love to work with you to design something unique, professional, that connects with your brand identity. Click here to get in touch today.